Customer Service
My Singnet broadband contract was up and I was entitled to re-contract with some freebies thrown in. I did not think being away from Singapore would be a problem since I remember being able to re-contract online previously. So off I went to the Singnet recontract link, log in, select the broadband plan, etc, and then lo and behold.
That was helpful (grammar aside). Same thing after multiple tries and using different browsers. 1610 obviously wasn’t a number I could use being outside of Singapore, so I went hunting for an alternative line and found it easy enough on the Singnet website (+65 6838 3899 is the Sales and General Enquiry number for Singnet for those in a similar predicament). Unfortunately it is only available from Mondays to Saturdays, 8am - 6pm and so I decided to get up earlier today so that I could call. I explained my situation to the gentleman that took my call and after verifying my particulars (name and IC number) and my choice of plan, he asked me to hold on. After a few minutes, the conversation went something like this (not verbatim obviously since I didn’t think there was a need to take notes for a simple thing like this).
Singnet: Thank you for holding, madam. Our department will notify you to confirm the re-contract.
Me: But I’m overseas. Can you call me on my overseas number?
Singnet: Can you hold on please? Let me check.
Me: Okay.
Singnet: Thank you for holding, madam. We are unable to call you internationally. We can only call you on a local line.
Me: But I’m an overseas, how can I give you a local line? Can you email me then?
Singnet: Yes we can, we will email you at your Singnet email.
Me: But I don’t use that account. (Wonders silently, why would anyone use that miserly 30mb account?)
Singnet: I’m sorry, madam, we can only email you on your Singnet email.
Me: But I have never used that account, and I don’t even know the password. (Starts getting really annoyed)
He asks me to hold again while he goes check again. We are stuck in this silly stalemate situation for a few more minutes. Then it struck me, why can’t I actually re-contract on the phone and be done with it.
Me: What is the problem actually? Why can’t I recontract now? (Exasperated)
Singnet: No Madam, you were eligible for recontract 3 months from the end of your contract, so you are eligible since April. Our department needs to contact you later to confirm the re-contract.
Me: Why can’t it be confirmed now?
I could not get an answer and we are getting absolutely nowhere. This was an international call and I had to leave for work. My frustration was now pretty obvious and to his credit, the Support Staff took down my non-Singnet email and mobile number, promising to try and get the relevant department to contact me. I didn’t think much of this and asked if it was better that I call back. He was obviously relieved, and said yes. I then asked how long it will take. “7 working days” was the answer, and at this point, I hang up so that I could get to work.
Throughout the entire conversation, the Support Staff was polite and I was not made to wait very long every time he asked that I hold the line while he goes “check”. But this was a situation where he clearly was not able or empowered to provide support to me as a customer.
Weigh these options:
- Agree to notify me on my non-Singnet email account which contains both my first and last names in the email ID, and risk… Sorry, I can’t think of anything that would be a risk. No sensitive details would need to be in the email. I have already identified myself to the call centre staff with my full name and IC number. I would be willing to provide any other necessary details but none were requested.
Email: $0. Satisfied Customer: Priceless.
- Agree to call me on my overseas mobile number. Assuming that he/she says hi, chats about the weather and finally tells me, “Yes, madam, we have successfully processed your re-contract request. Thank you for subscribing to Singnet. Have a nice day.” it wouldn’t take more than 10 minutes.
International Call: $20 (to be generous). Impressed Customer who swears eternal loyalty: Priceless.
- Stonewall all my suggestions on how to contact me. Instead, expect customer to call back.
Poor Customer Service: $0. Disgruntled Customer who blogs about her crappy experience:
PricelessWorthless
Clearly, customer service is not just saying please, thank you, and good bye. It is about putting yourself in your customer’s shoes and anticipating what she/he really needs. Throughout the conversation, I was the one asking for and suggesting alternatives so that I can get what I need, with the least amount of hassle for everyone concerned. The easiest (and definitely cheapest) thing in this situation would be to just agree to send me an email for the confirmation, but apparently this was not possible.
I want to continue giving you my business Singnet, but you’re not making it easy. I don’t see how I can file and pay my taxes with ease despite not being in Singapore (kudos to IRAS), but I cannot do a simple thing like extend my broadband subscription without all the haggling on the phone.
We will see what happens when I call them again tomorrow.
Sorry Nokia, try harder next time.
I was initially really excited to read that Nokia has launched its music store in APAC. Wow, finally. Even though I haven’t used a Nokia phone in nearly 4 years, I was really pleased for the opportunity to buy music legally online. The S$2/track price tag was reasonable and I was ready to whip out my credit card… but this stopped me cold in my tracks.
Excerpt from the CNET report (emphasis mine):
The songs will be with Windows Media DRM and this isn’t a surprise to Claudio Checchia, research manger for Consumer Markets at IDC Asia Pacific.
Checchia told CNET Asia in an email interview: “Although music labels have started to warm up to the idea of testing the waters selling DRM-free music, at least on a limited basis in many US- or European-based online music stores, DRM is still deemed a necessary evil in APEJ.
“Bottom line, there was no way the record labels would have agreed to the launch of Nokia’s music store without DRM.”
Each track will cost S$2 and users can sync the songs via Windows Media Player 11 from their desktop to their mobile device for an unlimited number of times. Burning songs to CD, however, is restricted to 10 copies, depending on the agreement regarding fair use policies with the labels involved.
Thank you for assuming that your customers, who are willing to pay good music for their music, will act like thieves. So you sell your music crippled with these ridiculous restrictions.
Thank you, I’m flattered.
And despite the slap in the face, I tried to access the store only to be greeted with this friendly message.

The credit card went right back. Thanks Nokia, you just saved me from a hefty bill.
Flickr InfoWidget for Zooomr
On a short holiday back home for the Lunar New Year, I decided to celebrate my temporary return to broadband by taking a stab at Zooomr’s InfoTags / InfoWidgets (How big of a geek am I? I actually code for fun. Sigh.)
So here it is, a Flickr InfoWidget that lets you link a Flickr photo ID to your Zooomr photo. Once linked, you can synchronise Title, Description and Tags from Flickr into Zooomr. As always, Firefox and Greasemonkey are needed. Get the script here .
Check out the demo once you’ve got the script installed. You will only be to synchronise the metadata if you’re logged in as the owner of the photo in Zooomr.
If you’re interested in writing InfoWidgets as well, take a look at the sample Mood InfoWidget source or mine. Happy coding!
Out for Lunch - Be Back Later
I’ve made the leap and taken the other fork in the path. I’ll be blogging from here until October 2008. See you there!
Penang Foodtrip 2007
Together with my best travel/food buddy, I bit the bullet and took a 12-hour bus ride to Georgetown, Penang recently. We had only one objective: FOOD and true enough, we completely pigged ourselves out over the 3 days.
Flickr Photos
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